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Simple Answers Are Hard to Find |
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If
you have ever asked another person to find out something
for you, you probably have wondered—after looking
at the answers they have given you—“How could such
simple information be so difficult to find?” That
is because they must have misunderstood what you were
asking, not known what you really wanted to find out,
not been able to change directions midway as you had
refined your query, or not employed the right methods to
get you the information you wanted the way you wanted
it. That is why SENCOR can deliver the simple
answers you have been struggling to find. Whether
you want directory entries vetted, market information
gathered, or publication content built, SENCOR’s research capabilities will
deliver to you the information that others consider hard
to find. |
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Directory
Vetting |
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A major
global publisher in the learning and reference space was
looking for a partner to manage centrally its
multi-volume flagship directory titles end-to-end, from
listee contact and information vetting, all the way to
online publication.
SENCOR
thoughtfully laid out three standard research best
practices that are also customizable research options,
and ramped up with the most fitting hybrid
generalist/specialist option, using a startup team that
was already versed in the customer’s data specs from
prior limited-run document-coding engagements. In the
expected ‘pain’ phase of the hundred-thousand-profile
project, SENCOR maintained transparent communication
with the client and quickly executed high-impact
contingency plans—‘Plan B’ research channels—that pushed
the initiative right back on track.
The
results are information accuracy records previously
unheard of in the directories’ history and continuing
research and content management of even more reference
titles. |
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Research for Marketing and Customer Intelligence |
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The
marketing and competitive intelligence unit of one of
the most recognizable brands in professional media
continuously tracked all newsworthy events about the top
500 organizations in its vertical, and aimed to do the
same about the Fortune 500, which comprised the
remainder of its large and global market segment.
SENCOR
immediately adapted the customer’s automated
multi-source Web data gathering methods and quickly
learned its competitive intelligence team’s tacit
judgment criteria and categories for ‘significant’ or
‘newsworthy.’ SENCOR further formed the most fitting
team structure for such a pull-type, continuous-watch,
same-subject (same set of customers) research effort.
Because of our deep knowledge of the customer’s
industry, SENCOR was able to ace a controlled pilot
project to expand the effort to all the client’s market
segments.
Now
SENCOR continuously researches and updates profiles on,
counts of, and revenues from hundreds of thousands of
institutional accounts and individual customers,
spanning the client’s small, medium, large, and global
customer segments. |
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Content Research |
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Everyone has a need to present information in some
form. SENCOR has helped leading organizations
continuously look for updated legal content from a
pre-identified set of online sources or for entirely new
Web data sources; find, compile, and narrate factual
biographical information on notable figures in politics,
entertainment, sports, and art; and discover new
literary works and critical reviews about them. And the
permutation of topics and uses for the content keeps on
growing.
SENCOR
creates insightful content plans, employs the
appropriate programmatic alerts and online feed
subscriptions, forms the right team structure, and
applies human judgment at the correct stages in the
process to research content that SENCOR’s customers use
to drive their success.
Now
SENCOR manages ongoing lookouts for new content in both
document and multimedia formats; audits data sources and
replaces them with fresh and relevant Web references;
and helps secure permissions for licensed information.
All for cutting-edge organizations who depend on the
freshness, accuracy, and reliability of the content they
gather, develop, and present. |
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>> Talk to us
about directories or electronic databases you want
vetted; customer profiles you wish to update, compile,
and numerically aggregate for your marketing campaigns
or on-the-ground sales force; and virtually any
informational need or content you want to research.
SENCOR will consistently discover and deliver the simple
answers that you have been struggling to find |
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